For over 11 years I have helped women protect their financial futures as a licensed insurance professional and built a multi-million-dollar agency with mostly women. For over 30 years, I have supported women entrepreneurs in building their businesses, organized and hosted women’s conferences and workshops, and spoken at women’s conferences and events.
But I have been hiding something.
In 2021, I was diagnosed with Triple Negative Breast Cancer. That diagnosis did not just change my health – it changed everything about how I show up in the world. I authored a book about it: “Unusual Determination: Helen’s Breast Cancer Journey to Victory.” I started a podcast; Reset to Reinvent. I rebuilt my life – again.
And now I am doing something I have been too afraid to do. God has been calling me to do this for an exceptionally long time. Close friends have nudged me to professionally engage in what I have been doing informally for years: I am launching a coaching business that combines everything I have learned about resilience, reinvention, and financial protection.
Helen Blocker Adams is Founder of Unusual Determination, a coaching practice that helps women navigate major life transitions – career changes, job loss, health crises, divorces, and business pivots. This is for women who want to rebuild, who have grown weary with surface level ‘think positive’ advice and ready for BOTH inner transformation AND outer protection.
Some people may ask, why now? Aren’t you ready to retire or slow down? Those are fair questions, but the truth? I have been preparing for this my entire life – I just did not know it.
Growing up a military brat in three countries taught me resilience – working in radio and television broadcasting taught me storytelling – teaching at the university level taught me how to educate – running for political office taught me courage (and how to handle public failure) – surviving breast cancer taught me what truly matters – 11 years in insurance taught me how to protect what you are building.
You see, each chapter was preparing me for this one.
After surviving breast cancer, losing three political races, wrongful termination, and rebuilding my life more times than I can count, I learned something critical. Bold moves require strong safety nets. You cannot just work on mindset. You cannot just positively think your way through a life crisis. You need STRATEGY. You need SECURITY. You need someone who has been there and knows the way forward.
That is why I am launching The Protected Reset – my signature coaching program that combines reinvention strategy with financial protection planning. Unfortunately, I have watched women under protect themselves while overextending for years. And I have lived enough resets to know what works.
Thank you so much for taking this journey with me.
Professor Helen
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